Yenna Chang is a graphic designer @ hypebeast, based in New York, NY
EXPERIENCE
2021 - PRESENT
2018 - 2020
2014 - 2018HYPEBEAST
KONRAD
SAIC’18
INDEX
1
2
3
4
5
6
7
8
9
10
11
12
CASIO
HYPETRAK: NUEVA GENERACIONES
TOKI-O-NIGHTS
BORI
SAVE MOTHER NATURE
SPRING CHOME BUTTERFLY
MERRELL MOAB 03
STARBUCKS
HYPEBAE | RBFF
SQUARESPACE
FEDEX ST. JUDE | TRAVEL GUIDE
ICELAND SKETCHES
CONTACT
YCHANG1025@GMAIL.COM
RESUME / CV UPON REQUEST
YC 2025 ⋆⭒˚.⋆
STARBUCKS ICED ENERGY DRINK LAUNCH PARTY @ PUBLIC RECORDS
2024
Starbucks' "Ultimate Jumpstart" was a marketing event series in 2024 designed to promote the new Iced Energy drink. The event was taken place @ Public Records, Brooklyn, New York, featuring a special performance by Blue DeTiger, along with interactive elements such as auara photobooth and custom etched laser cups.
My task was to work with using Starbucks branding to help create a summer festive yet HYPEBEAST stylized flyer, wheat pastings, spatial branding, and merchandise that would fit as well within the vibe of Public Records.
Design: Yenna Chang
CD: Courtney Kenefick
Executive Producer: Elana Starselsky
Senior Producer: Liam Gavin, Sarah Shecker
PRESS:
HYPEBEAST.COM/STARBUCKS-LAUNCH-PARTY
IG POST:RECAP
FLYER DESIGN
MERCH DESIGN
MERCH SKETCH
AURA CARD + PHOTOBOOTH
DRINK MENU + MAP
VINYL WRAP SKETCHES
PHOTOS OF EVENT