Yenna Chang is a graphic designer @ hypebeast, based in New York, NY
EXPERIENCE
2021 - PRESENT
2018 - 2020
2014 - 2018HYPEBEAST
KONRAD
SAIC’18
INDEX
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10
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CASIO
HYPETRAK: NUEVA GENERACIONES
TOKI-O-NIGHTS
BORI
SAVE MOTHER NATURE
SPRING CHOME BUTTERFLY
MERRELL MOAB 03
STARBUCKS
HYPEBAE | RBFF
SQUARESPACE
FEDEX ST. JUDE | TRAVEL GUIDE
ICELAND SKETCHES
CONTACT
YCHANG1025@GMAIL.COM
RESUME / CV UPON REQUEST
YC 2025 ⋆⭒˚.⋆
CASIO 50TH ANNIVERSARY EXHIBITION
2024
In commemoration of its 50th watch anniversary, CASIO in partnership with HYPEBEAST held an interactive event called “Down to Business: 50 Years of Watch Innovation”, a retro-inspired exhibition that showcased five decades of CASIO's watchmaking history, from the original Casiotron to the G-SHOCK.
From concept to final production, my role was creating a retro, yet fresh and bold, timeless logo and concept, that meets the style for both HYPEBEAST and CASIO. Showcasing on all the assets such as the campaign flyer, prints, socials, spatial installation graphics, and other event prints needs.
Lead Design: Yenna Chang
Supporting Design: Kevin Chen, Jack Chen
Executive CD: Paul Heavener
Associate CD: Courtney Kenefick
Executive Producer: Elana Staroselsky
Event Producer: Michel’lé Davis
Event Coordinator: Bryan Leon
Lead Content Producer: Sarah Schecker
Set Designer: Rochelle Bennett
Asst. Designer/Sourcing: Krystal Cross
Prop Stylist: Andrea C. Parra
Spatial Designer: Ant Bright
Creative Tech Asst: Dumark Barlatier
PRESS LINKS:
IG POST FLYER
HYPEBEAST.COM/A-LOOK-INSIDE-CASIO
HYPEBEAST.COM/CASIO-EVENT-RECAP
IG REEL EVENT RECAP
FOX NEWS
INITIAL LOGO SKETCHES
FLYER
IG POST IG STORY
OFFICE ID CARD DESIGN
EXHIBIT INSTALLATION
PHOTOS OF EVENT